Project Scope: Build an e-commerce website for a company that specializes in chairs for events, the website should have both rentals and sales options for each product and include a US-based payment gateway. The payment process must be as easy as possible with shipping being quoted separately.
Other integrations: SEO and Google Ads Management, Wishlist, Social Sharing, Instagram posts, Google Tag Manager, Custom e-commerce event tracking, Facebook Pixel.
The website is built with a customized Premium WordPress theme called Bridge by Qode and serves as the foundation for this build. Using WordPress themes as a base are a great way to save time and keep the costs low.
I spent a lot of time on the product photographs, which are deep etched, and a matching background was added for uniformity and aesthetics. The shop products were loaded as variable products with the aim to both rent and sell the products available.
The SEO for a new company is always interesting as we research competitors and see what this industry has to offer before embarking on a lot of keyword research and incorporating this onto each page, product listing, etc. My go-to plugin for SEO is Rank Math.
Since the launch of this website, time has been spent tweaking both the layouts, content and speed to improve overall SEO.